Speaking of telecasters...

My team and I have built over 200 electric guitars and basses since 2011 in my shop in Grand Rapids, Michigan. None of my team in is China. We do work with engineers for our new amps in China. You can learn more about what makes our guitars different on Youtube search "Santo ToneCaster Top Ten". I own the ToneCaster registered trademark. Chris
 
ermghoti said:
Could be assembled in the US from Chinese made parts. At that price, I'd think Chinese made and finished. Nothing wrong with that based on the price if it's up to snuff and he's up front about it.
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Not Chinese parts. Sperzel, Grover, Schaller, Bigsby, Seymour Duncan, CTS, Orange Caps, Vintage Cloth Wiring. CNC Cut, Routed, Finished and assembled in Grand Rapids Michigan by my staff since 2011.
 
Lerxst said:
lo'fuckin'l

Santo Guitar USA was founded in 2010, in the basement of Chris Nunez home when he first started building electric guitars from kits.
By 2012, Chris was building and selling about 20 guitars a year to friends and to other musicians on Facebook and E-Bay.

In 2013, both Fender and Gibson tried to stop Chris from entering the market, but by 2014, Chris was successful in obtaining the "ToneCaster" trademark and launched Santo Guitar USA.
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Thanks for doing your research. :)
 
I would say that when you guess, and it is disparaging to someone in the same industry in the same region, that's not a good look. Surprised there was no "my bad," and etc.
 
Chris Nunez said:
Not Chinese parts. Sperzel, Grover, Schaller, Bigsby, Seymour Duncan, CTS, Orange Caps, Vintage Cloth Wiring. CNC Cut, Routed, Finished and assembled in Grand Rapids Michigan by my staff since 2011.
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I stand corrected. Sounds like a superb value in that case.
 
Danhedonia said:
I would say that when you guess, and it is disparaging to someone in the same industry in the same region, that's not a good look. Surprised there was no "my bad," and etc.
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Why? I didn’t say anything negative about the guitar. With the hardware that is listed and the sales price I think I made a very reasonable assumption.

If you look at the blurb from his website @Lerxst quoted you will see he doesn't even state they are made in Michigan. Simply stating you are a Michigan company does not in any way mean the product is made there. Just that they're incorporated there. If I was selling guitars at that price that were made in Michigan I would make sure made in Michigan was boldly stated throughout my sales literature/website.

Also, I don't feel bad for not being aware of a guy building an average of 33 guitars a year for 6 years. Not a shot at him, but there are not many guitars out there. This is obviously a hobby/ side job for these guys. Even if their average sale is $1,000 at 200 guitars in six years that's only $200,000 in gross revenue in 6 years.

I hope that he gets the word out there and he continues to grow his business.
 
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