I grew up in California, we ate it all the time. My Mom would slice it, put butter on it and warm it in the oven. We all thought it was pretty good. My Wife thinks it's funny.
Canned brown bread and baked beans is pretty good. Especially next to a camp fire. It's pretty decent with cream cheese too. I also recall it being fairly sweet and dense (just like me). Haven't eaten it in years but had it once in a while as a kid and bought a bunch when I was doing field work in remote parts of Wyoming.