MojoFilter
Unlimited Power
Alto would not be able to survive without their online presence. Take that away, and they fold tomorrow. Do they need the stores? Of course. but you can no longer only have a physical presence. it has to be accompanied by an online presence as well.
I'll ask them. I know a bunch of guys that work there. FWIW, their online presence wasn't much even a couple of years ago (like 2 years ago), and they seemed to be doing quite well at the time...in fact, they were expanding and renovating; I saw it first-hand. They're the anti-Guitar Center. Their folks generally know their stuff quite well, and bend over backwards to help you. Plus, they were easily less expensive at their stores than Musician's Friend was online...as well as being correspondingly less expensive and more knowledgeable than Guitar Center. If a guitar was selling for $1,200 online at MF, Alto was selling it for $950.
That makes a difference.
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