If guitar companies were car companies

Wrong!

Ford -Fender

Ibanez - Mitsubishi

EBMM - Cadillac

ESP - Saturn

PRS - BMW

Kiesel - Chip Foose' Garage

Aristides - Tucker

Gibson - Gas Monkey Garage
I like this. I prefer to think of PRS as Porsche, but that's just me. I think you've done well here.
 
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Kramer. They were awesome and cool in the era. They were a challenge for the best muscle cars, despite being a small company. They then partnered with Mistsubishi as sales faded and their offerings became more and more a rebranding of low range imports for brand survival and less about making cool cars. They died with a whimper, largely forgotten, trying to hock low end garbage using the proud heritage as a sales driver. That idea failed. They ultimately were bought by an industry giant in Chrysler (or Gibson in the guitar example) and strangled to death to kill of competition.
 
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Kramer. They were awesome and cool in the era. They were a challenge for the best muscle cars, despite being a small company. They then partnered with Mistsubishi as sales faded and their offerings became more and more a rebranding of low range imports for brand survival and less about making cool cars. They died with a whimper, largely forgotten, trying to hock low end garbage using the proud heritage as a sales driver. That idea failed. They ultimately were bought by an industry giant in Chrysler (or Gibson in the guitar example) and strangled to death to kill of competition.
My Dad owned a Hornet, then a Pacer so I missed the cool ones. Didn't Kramer make a Pacer too?
 
I think of Gibson as more like Lotus. They have a great racing heritage, but they squandered it on questionable build quality, yet the die hard fans still loved the race car feel, and the powerful image of winning races in the golden era. The company skirted federal airbag regulations and finally painted themselves into a spot where they didn't have a car they could sell in the largest car market on earth through gross negligence. They can still make great cars, and when people drive their offerings they love the track feel and focus on driver experience, and can accept the cars being built in a shed in England for the great feel....and the CEO sees an overweight and overwrought SUV as the path forward, tossing out decades of reputation and culture for a buck. Of course, everyone sees SUVs as the nimble track carver the company bases its fame upon, and the industry press is like "what the fuck". So, to survive they must leave their vision and their ties to the past, and launch forward on some 'me too' bullshit, burning both past and future to try to save shit after years of neglect. No one wants an SUV, they want the nimble track carvers they used to build. Bring back the driver focus and make something that feels well built and people will flock back.

If only I could work buying blaupunkt into the paragraph above to explain some misguided expansion into automotive audio.
The one exception being Lotus is smart enough to use Toyota engines.
 
I'll take a Gibson, please :)

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nope....Veleno = DeLorean
Veleno%2Bguitar.jpg
When I was around 14-15, my cousin took me to see his friends play, they were a BIG local SD band. Anyway, the guitar player had a Veleno and I was instantly smitten. Been wanting one ever since.

BTW, that guy also had a baritone Strat that was to die for!
 
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