If guitar companies were car companies

reverend1

reverend1

Kick Henry Jackassowski
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Gibson would be MG, building new cars that leak oil on the dealer’s lot. Rickenbacker would be Tesla, selling everything they make in advance.
 
I think of Gibson as more like Lotus. They have a great racing heritage, but they squandered it on questionable build quality, yet the die hard fans still loved the race car feel, and the powerful image of winning races in the golden era. The company skirted federal airbag regulations and finally painted themselves into a spot where they didn't have a car they could sell in the largest car market on earth through gross negligence. They can still make great cars, and when people drive their offerings they love the track feel and focus on driver experience, and can accept the cars being built in a shed in England for the great feel....and the CEO sees an overweight and overwrought SUV as the path forward, tossing out decades of reputation and culture for a buck. Of course, everyone sees SUVs as the nimble track carver the company bases its fame upon, and the industry press is like "what the fuck". So, to survive they must leave their vision and their ties to the past, and launch forward on some 'me too' bullshit, burning both past and future to try to save shit after years of neglect. No one wants an SUV, they want the nimble track carvers they used to build. Bring back the driver focus and make something that feels well built and people will flock back.

If only I could work buying blaupunkt into the paragraph above to explain some misguided expansion into automotive audio.
 
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