For those who have never had the opportunity to tour Sweetwater....

baimun

Funkasaurus Rex
This is one of the most comprehensive tours I've ever seen of Sweetwater....

... the first 20 minutes is the stages, the warehouse, cafe, the slide, and a good background. :baimun:

The tour of the Store actually starts half way and you get to see the Shopping Mall that is the Sweetwater Showroom. :helper:



and at 32:50 is the Worlds Largest Pedal Collection.
 
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Is there something in the Fort Wayne area that draws in lots of people who go to Sweetwater HQ? Or do they just burn money on a music retail mothership in a city with 266,000 residents to show off? From a numbers perspective it just seems like this would make more sense if it was in Brooklyn so they could sell gear to wealthy international travelers looking for all the amazing stuff they can’t buy in their own countries.
 
Is there something in the Fort Wayne area that draws in lots of people who go to Sweetwater HQ? Or do they just burn money on a music retail mothership in a city with 266,000 residents to show off? From a numbers perspective it just seems like this would make more sense if it was in Brooklyn so they could sell gear to wealthy international travelers looking for all the amazing stuff they can’t buy in their own countries.
Fort Wayne is cooler and more compelling than 15 Brooklyn’s, 6 Bronx’s, 8 Queens and 28 Staten Islands put together.

I’m sorry breaux, that’s just the way it is.
 
Is there something in the Fort Wayne area that draws in lots of people who go to Sweetwater HQ? Or do they just burn money on a music retail mothership in a city with 266,000 residents to show off? From a numbers perspective it just seems like this would make more sense if it was in Brooklyn so they could sell gear to wealthy international travelers looking for all the amazing stuff they can’t buy in their own countries.

The store started as your typical local music store. When I was a kid, I went to the location that was a house in a neighborhood with some of the walls opened up.... maybe 1000 sq feet.

They were one of the first to really embrace online shopping and grew to a warehouse size with a nice showroom comparable to a premium Guitar Center... Woodwind and Brasswind had them beat with the largest guitar show room in North America for a long while until Musicians Fiend gobbled them up and shut them down.

Sweetwater continued to grow and be the anti-GC, but a few years back turned their warehouse into a campus of warehouses.... and built this shopping mall style storefront just because. They're still primarily online, but it's nice when you go to the store to try out gear, i've had them bring me 3 of the same guitar to compare necks, weight, grain, etc.
 
The wife and I are going to Chicago in February for a couple days and hoping we can make a "quick" drive over to Sweetwater. Let's see what happens if I have any money at that point... LOL
 
The wife and I are going to Chicago in February for a couple days and hoping we can make a "quick" drive over to Sweetwater. Let's see what happens if I have any money at that point... LOL

If you're going to already be in Chicago, I would just check out something like Chicago Music Exchange. You're looking at 5 hours each way from Chicago to Sweetwater. CME has more unique instruments that you've probably never seen in another store... Sweetwater has more volume of the common brands.
 
The wife and I are going to Chicago in February for a couple days and hoping we can make a "quick" drive over to Sweetwater. Let's see what happens if I have any money at that point... LOL
That’s crazy talk. Have you ever been to Chicago? Or Indiana? As destinations they are beyond polar opposites. You will hate yourself if you do it.
 
The wife and I are going to Chicago in February for a couple days and hoping we can make a "quick" drive over to Sweetwater. Let's see what happens if I have any money at that point... LOL

Do you have your Chicago visa application in? Have you been given clearance to visit? What are the components of a Chicago handshake?

I’ve been to Sweetwater on a detour on a business trip back last February or March. It’s an impressive shopping mall type situation. Kind of a vintage Sam Goody or Tower Records but for gear feel. Big selection with a lot of “normal” stuff in all shades/flavors. The way I see it with Sweetwater is that they’re a great big box to buy from—good detailed info about individual pieces, solid sales folk, good customer-oriented policies around returns, problem resolution, etc.

They’re kind of the first place I consider when looking for a brand new production guitar or pedal or basic whoozit. Some places have better prices, but Sweetwater is consistent and close enough that shipping doesn’t take forever.

CME is probably your better bet for whizbang vacation shopping. Tons of boutique brands and exclusives. An array of fancy Gibsons only really bested by the Gibson Garage. And the Fender selection is as good as the Fender flagship in Harijuku—although CME probably has more Custom Shop stuff. The have a big PRS wall as well. But if you wanna put hands on less widely available stuff like Kauer, higher end Yamaha, Collings, Eastman, Novo, Duesenberg, Reverend, Suhr, Powers, Ric, etc. all with minimal fuss, CME is great for showrooming. The salespeople are hands off and nothing outside of the appointment-only vintage vault stuff is under lock and key.

If you’re doing tourist stuff anywhere near Wrigley or Lincoln Park, you’d be super close to CME and there’s ample meter parking there (and there’s a nearby Brown Line stop).
 
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If you're going to already be in Chicago, I would just check out something like Chicago Music Exchange. You're looking at 5 hours each way from Chicago to Sweetwater. CME has more unique instruments that you've probably never seen in another store... Sweetwater has more volume of the common brands.
I'm thinking Chicago dogs for lunch, and pizza for dinner.
 
The Wiener's Circle - Chicago


The Wiener’s Circle is a local treasure. People who get into shit at the Wiener’s Circle know exactly what is up.

In the days before everyone had a cellphone, my wife took a personal phone call there while waiting for a friend. Everyone was very nice to her.

For Halloween this year they dressed the entire restaurant up as Black Castle.

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Also, the restaurant is generally a good neighbor and an example of genuine Chicago vibes.

@GilmourD should go there for a chocolate shake.
 
I love some of the Sweetwater candy. Getting Smarties, a Bit-o-Honey, a Tootsie Roll, and an Atomic Fireball is like hitting a jackpot on nickel slots. Laffy Taffy isn’t so great. And the weird ones that look like peppermints are gross.
 
If you're going to already be in Chicago, I would just check out something like Chicago Music Exchange. You're looking at 5 hours each way from Chicago to Sweetwater. CME has more unique instruments that you've probably never seen in another store... Sweetwater has more volume of the common brands.
Oh, we're looking to do both. :messedup:
 
Oh, we're looking to do both. :messedup:

If it's a weekend, let me know when you're going through South Bend (Notre Dame golden dome is visible from the highway), or if it's during the week, when you're going through Elkhart or Bristol. :helper:
 
That’s crazy talk. Have you ever been to Chicago? Or Indiana? As destinations they are beyond polar opposites. You will hate yourself if you do it.
Nope and nope. The wife's been to Indiana but that was before she was playing guitar and... Well... I've sadly been very limited in my travel.

I'm always up for an adventure and I already hate myself, so... LOL
 
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