Fender partners with Saint Laurent and I just can't

Honkridge

UNACCEPTABLE!
https://www.msn.com/en-us/lifestyle...ve-ever-seen/ar-AA1czKLA?ocid=iehp&li=BBnb7Kz

:facepalm:

Fender x Saint Laurent Have Made One of the Coolest Guitars We’ve Ever Seen
Rob Edwards 7 hrs ago

While the Fender Stratocaster and ’65 Deluxe Reverb amplifier have been highly desirable pieces of kit from the very start, everyone’s favourite luthier has now partnered with iconic French fashion house Yves Saint Laurent to create a spectacular (and very expensive) new take on both. This limited-edition collaboration features a Fender x Saint Laurent Stratocaster and ’65 Deluxe Reverb Fender x Saint Laurent amplifier, along with Fender x Saint Laurent celluloid picks, and while we’re certainly glad all three exist, we can’t help feeling saddened by the fact that only 10 guitars have been made worldwide. That means our chances of getting our hands on one are slim to nil.

From Fender’s point of view, you’d think it would be enough to have your iconic guitar design associated with the likes of Jimi Hendrix, Jeff Beck, John Frusciante, Steve Lacy and H.E.R. to name but a few, or for your amplifier to be used by everyone ever since the Beatles and Rolling Stones made it a studio essential in the ‘60s. But then Fender has never been a brand to rest on its laurels. So now we have to contend with this remarkable guitar which takes Fender’s elite craftsmanship as a foundation and injects the elegance of Saint Laurent’s signature style. We’re not sure we can cope.


The whole Strat—from its alder body, to the maple ’60s Oval “C”-shaped neck and headstock—is immaculately finished in gloss black urethane, with the exception of the flat-laminated ebony fingerboard, sterling silver dot inlays, and silver Saint Laurent logo that sits below the vintage synchronised tremolo. Even the ‘60s Stratocaster pickups feature black lipstick covers, delivering Fender’s classic tone while maintaining a minimalist contemporary look. Just be prepared to shell out USD$12,500 if you want to own one.

The ’65 Deluxe Reverb is styled to match, boasting Saint Laurent branding, an upgraded YSL-branded cover and black grille cloth. Somehow one of the coolest amps ever made just became a whole lot cooler, although you’ll pay USD$3,000 for the privilege of taking one home.

Finally, the collaboration’s celluloid picks—made in Fender’s classic 351 shape—come in packs of six (two black, two white, two chequered), are foil stamped with the Fender and Saint Laurent logos and presented in a collector’s tin featuring graphics from both companies. While some may baulk at USD$32 for six guitar picks, it’s a small price to pay for a taste of that Fender x Saint Laurent magic.

If you want to own a piece of this collab between the worlds of music and fashion, you may need to buy a plane ticket as you’ll have to head to one of the SLRD (Saint Laurent Rive Droite) stores in Paris and Los Angeles. As previously mentioned, only 10 of these guitars have been made worldwide, although—and this is curious—Fender has said that additional guitars can be made upon request. Don’t give us hope.
 
I already sent that to OGG

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I think it’s pretty bad ass… but would have liked it even better with a carbon fiber pickguard
 
Hey... you guys didn't make these comments when it was BucketHead or John5..... so zip it. :wink:



You fuckers just wait until I get a signature guitar.... and every single element will be burnt chrome rainbow, UV pink, or glitter flake. :helper:
 
Hey... you guys didn't make these comments when it was BucketHead or John5..... so zip it. :wink:
You fuckers just wait until I get a signature guitar.... and every single element will be burnt chrome rainbow, UV pink, or glitter flake. :helper:

buckethead plays fuqagibson and john5 is from michigan......so.......
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:rofl::rofl::rofl::rofl:
 
Hey... you guys didn't make these comments when it was BucketHead or John5..... so zip it. :wink:



You fuckers just wait until I get a signature guitar.... and every single element will be burnt chrome rainbow, UV pink, or glitter flake. :helper:
Are you taking preorders?
 
I don't think 10 promotional collab guitars is something worth getting riled up over.

Fender's cost in this project is probably incredibly insignificant in respect to their overall advertising spend.
 
Apparently Fender learned nothing from all the 'lifestyle' crap Gibson did that nearly sank them.

If you spend any time around marketing, “lifestyle” is pretty much one of the few things left to sell. When you have a consumption based economic system that hinges upon supply existing to stimulate demand you’ve got to do something to get people looking so they might buy stuff they don’t “need” when there’s an actual glut of actual stuff.

A collab like this is simply a way to stay in the media cycle and acquire clout for your brand so that clout can reinforce the story you tell about yourself as an iconic provider of respected luxury widgets. Hell, given what people not on guitar forums say about folks on guitar forums (when they think of us at all) riling up the purist boomers is probably more feature than bug.
 
If you spend any time around marketing, “lifestyle” is pretty much one of the few things left to sell. When you have a consumption based economic system that hinges upon supply existing to stimulate demand you’ve got to do something to get people looking so they might buy stuff they don’t “need” when there’s an actual glut of actual stuff.

A collab like this is simply a way to stay in the media cycle and acquire clout for your brand so that clout can reinforce the story you tell about yourself as an iconic provider of respected luxury widgets. Hell, given what people not on guitar forums say about folks on guitar forums (when they think of us at all) riling up the purist boomers is probably more feature than bug.

I spend an inordinate amount of time avoiding marketing. But I get it that musicians spend a lot of $$ on the latest and greatest gizmo.
 
One run of 10 guitars that will sell for silly money if anyone wants them. If those sell out, and someone is desperate to have one, Fender will probably charge at least, or more than, the $12.5K these are going for to build another one in their Custom Shop and they'll still make (more) money on it.
 
I spend an inordinate amount of time avoiding marketing. But I get it that musicians spend a lot of $$ on the latest and greatest gizmo.

I meant at work, like with Marketing folk. Marketing a lifestyle or a narrative is one of the only ways to even think about getting people who don’t need your product to want it. A collaboration like this is only tangentially relation to musicians. It’s all about brand.
 
Hey... you guys didn't make these comments when it was BucketHead or John5..... so zip it. :wink:



You fuckers just wait until I get a signature guitar.... and every single element will be burnt chrome rainbow, UV pink, or glitter flake. :helper:
I kinda dig it actually. I'd prefer they went with normal black single coils instead of the lipstick PUPs, but that's not what's going to keep me from getting one. :shrug:


Oh....and....needs a Floyd. :wink:
 
I noticed Fender also has a Wrangler Jeans collab. The whole thing seems a little “Orange County Choppers” to me

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:puke:
 
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on the YSL page it has this description of the guitar:

FENDER STRATOCASTER® GUITAR
A$ 18,920

ELECTRIC GUITAR ADORNED WITH THE SAINT LAURENT SIGNATURE,
MADE IN COLLABORATION WITH FENDER.
  • DIMENSIONS: 3.8 CM X 120.65 CM X 127 CM
    SLRD EXCLUSIVE
  • 60% METAL, 40% WOOD
  • STYLE ID 701851YCLAN1000
  • MADE IN UNITED STATES OF AMERICA
wtf does THAT mean ???
also, i guess the price has gone up $6K already :eek:
 
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