PunkKitty
Horny bag of electric meat
Heritage doesn't do print ads either. Most of the advertising is word of mouth. The Heritage Owners Club forum (that I'm a member of) does more marketing for Heritage than they do for themselves. Heritage understands this. As such, they have donated a guitar to our annual get together for the past six years that is raffled off.He might have gotten a deal for free guitars and if he is featured in print ads he might get a bit of financial compensation for that along with just having his face in ads - which can boost awareness of him and Testament to a broader audience.
It's a pretty sweet deal for Heritage. And us junkies are happy to extol the virtues of their guitars.