Sorry to be such a long distance, foreign, and totally unaquainted viewer, but that helps me.
There is so much wrong with this video, what is just a pure sales job for a guitar cord.
I'm older, but I feel sorry for this guitarist. His health and attitude look rough, lifestyle rough.
His talk about tone sounds rough, considering he's using a processed sound, not an amp talking.
And his riffs are gruff, shoving some sound in your ear.
Guitar cords are something I've been through a lot since Marshalls first came out.
If you use a longer one, it doesn't accent your mids like this guitarist says.
You might be losing some volume you can't hear, but it softens your tone, not e.q.'ing it.
A little too much L.A. layin'it on.
This man needs to round out his musical experience the reitze way,
plant an amp on his guitar and take it outside for some fresh air and exercise,
with just beer, canoeing down a river strumming away, catching some riffs and ruffies.
That's when he might snag me with one of his cast-off lines.