mongooz
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The entry-level full-size Merc had 102,539 assemblies for the 1960 model year. Of those, only 6,062 were Monterey convertibles such as the white car featured here. Gary and Bonnie Miller brought this beauty to the Madison Classics car show and swap meet in Jefferson, Wis. They had a new car like this one and wanted to relive the past by getting another. The convertible appeared to be in original condition, but had a later 460-cid V-8.
The Monterey convertible was one of 17 Mercury full-size models offered in four series for 1960: Monterey, Montclair, Park Lane and Station Wagon. The 1960 Mercurys had a clean, custom car look that spoke of good value. Mercury had decided to abandon the more radical “Dream Car Design” styling of the past few years and replaced it with a conservative, luxury-car image. On a model-for-model basis, prices were reduced about $200 from 1959. Special emphasis was placed on marketing the lower-priced Monterey models over the more profitable, premium-priced Montclair and Park Lane versions.
read more: https://www.oldcarsweekly.com/features/car-of-the-week-1960-mercury-monterey-convertible
