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The Auburn Automobile Co. was started in Auburn, Ind., in the early 1900s. The company’s early products earned accolades for their sporty but luxurious character. In 1919, the company was one of the earliest automakers to offer streamlined styling, but it had engineering and financial problem. In 1924, a youthful E.L. Cord stepped in to save the company by making it exciting and youthful.
Cord started by launching successful new models with more performance. In 1925, Chief Engineer James Crawford whipped up the Auburn 8-63 that used a Lycoming straight-eight. By 1927, Cord purchased Lycoming and became a builder of engines as well as transmissions. Herbert Snow, formerly of Velie Motors, came aboard to replace Crawford that year.
Cord bought out the Duesenberg Brothers of Indianapolis, who were known for their racing cars. Fred and Augie Duesenberg didn’t have great success building Duesenberg passenger cars, but under E.L. Cord, Fred had a big part in creating the Model J “super car” that debuted in late 1928. In 1929, Cord added the innovative front-wheel-drive L29, but the Great Depression hurt sales.
read more: https://www.oldcarsweekly.com/car-of-the-week/car-of-the-week-1935-speedster-851