Remember that Zakk Wylde Bullseye LP thing where you bought some toy cars and got a free guitar?

while-youre-at-it-why-dont-you-give-me-a-nice-paper-cut-and-pour-lemon-juice-on-it
 
What does the '357' mean?

357 choppers...it was the company that fronted that whole promo. IIRC $300 got you the 'replica' some merch and an epi ZW guitar. They would up going out of business in the middle of all that.
 
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