Post Cereal buys Wheetabix (best-selling U.K. cereal)

Jbird

Kick Henry Jackassowski
http://www.reuters.com/article/us-weetabix-m-a-post-holdings-idUSKBN17J1Q4

I had some Wheetabix for breakfast when I was in London a couple of years ago. It's kinda like the original Shredded Wheat from years ago that came in a large biscuit form and you broke it up before pouring milk over it.

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Shredded wheat kicks all kinds of ass over weetabix, which has enough sodium to float a battleship (387g vs 7g). Oh -- and shredded wheat both tastes better and has a better texture. No contest.
 
I know the people in the UK feel. Same as I felt when the Chinese bought Smithfield Ham. Fucking tragic. Now, Smithfield are going in the science of growing body parts of some kind of science like that. All I know is that it's fucked up.
 
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