In terms of marketing and branding, this makes no sense. It’s obviously a Strat-alike and Fender makes Strats and most people who want a strat will likely give Fender their money.
Strats are having something of a moment in cool kid circles as the new default guitar (vs teles a few years ago and SGs for a while in the early Aughts). Still, they’re not cool and John Mayer is not cool. And owning a PRS strat is not cool so there’s not much juice in this pairing...it seems like where the existing John Mayer audience and guitar buyers overlap is your TGP spec-obsessive middle aged dude market. Some of them might buy this, but most of that market is more likely to buy a Suhr or a Danocaster or some other boutique thing that meets their Barbie Dream Date “perfect guitar” requirements.
In short, fuck this stupid thing.