McDonald's testing custom, premium burgers

[Mark Wein]

http://www.ocregister.com/articles/mcdonald-536971-burgers-restaurant.html

 

[Denverdave]

The word 'premium' and the word 'McDonald's' should not appear anywhere near each other. Apparently their attempt to muscle in on Five Guys and Smash Burger. It won't succeed. Most of the people who eat in those places do so because McDonald's has terrible food.

 

[Tig]

I hear their coffees are pretty good, which was a winning move for the chain.

Premium hamburgers? Um, good luck wit dat. I doubt Steak & Shake, Fuddruckers, and 5 Guys are trembling just yet.

 

[Help!I'maRock!]

I hear their coffees are pretty good, which was a winning move for the chain.

Premium hamburgers? Um, good luck wit dat. I doubt Steak & Shake, Fuddruckers, and 5 Guys are trembling just yet.

The coffee is slightly less awful than the burgers.

 

[bsman]

Is pink slime an option on the premium burgers?

 

[micwalt]

Waste of time--McDonald's cheeseburgers are already junk food perfection.

 

[tiger roach]

Maybe the higher-end burger chains should fight back with low-end McD-style burgers. "Trashburgers at Smashburger" and stuff like that.