I don't believe that there really is new gear at this time and all is currently on a plateau. There are new concepts and ideas but nothing the would make one want to buy it just because it was different. One can say EHX B9 and C9 organ modules. I say Guitar synth. What about OD's? At count (according to Wampler) there are over 500 different OD's out there. How many are really going to sound any different.
For me the true innovations lately have been the Quilter amps - they really do sound nice.
Neo-Dym speakers are another one. I switched to them and love the way they sound. Also my back is thanks me all the time.
With all of the boutique clone amps out there, the bottom line is how to make a better clone....or is there really one? Market and the visual appeal.
I do think innovation in the guitar have come about. While not mind warping they are enough to make a difference in what one has become familiar with. I give major props to
@dougk as I have had a chance to play his guitars and there are really, really good. Yes the price tag is more than then the standard store bought model but it is worth every penny. Sadly I don't own one but have come really close to owning one - sadly it is finances.
The pickup market has become saturated with so many builders now makes you wonder the pickup market can float above water. Granted there are some well made items, many are designed to duplicate a sound. I consider EMG's to be unique when they came out because it followed a new path in pickup technology. Not really my thing but it different.
Never really got excited about Compression until Brian Wampler introduced his Ego Comp. Damn it is the diamond standard IMO. The other one I got excited about was the Janglebox - can you say Ric.