Fender preps new Parallel Universe Series for NAMM 2018 launch

Kerouac said:
Jazzmaster vibrato is the greatest ever. FUQASTRAT
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you see these yet?

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I’m sort of digging the Jag-Strat. It has the vibe of a Mosrite or something along those lines.
 
Danhedonia said:
How can they take such glorious things and turn them so shitty, so fast?
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Someone who holds 50% of Fender shares calls up and wants to know what new products are going to drive growth next quarter. Or maybe even profitability; it’s entirely possible that Fender’s buying spree put them in the same debt-laden nightmare as Gibson.
 
Fender had a similar idea a few years ago with the Pawn Shop series, but that series largely worked. Heck, my No. 1 guitar is a Pawn Shop Mustang. But this new series has some design flaws that are just odd.
 
In a parallel universe, I might consider buying one of those.

Also, with due respect, considering the fashionability of a guitar is ... well, it's like people who try to be cool. They can never be cool.
 
Danhedonia said:
Also, with due respect, considering the fashionability of a guitar is ... well, it's like people who try to be cool. They can never be cool.
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Nonsense. Consumer culture—especially as related to luxury goods—is all about fashion, novelty, and style.

If electric guitars weren’t fashion items, there’d be a lot fewer of them in the market and in our homes.
 
It's not 'nonsense' -- I pointed out that trend followers never quite get the cool points they're chasing.
 
Danhedonia said:
It's not 'nonsense' -- I pointed out that trend followers never quite get the cool points they're chasing.
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In some circles. But I think you’re using a crusty old guy countercultural lens. Think about popular teenagers...your head cheerleader, team captain sorts. Their rules of fashion/cool/status are definitely achieved by being on trend.
 
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