The Charger was Dodge Division’s answer to the fastback craze and it was dramatically different than all competitors when it arrived. It was big and wide, which gave it a distinctive “flat” look to distinguish it from other muscle cars. It combined MoPar’s bright, clean interior styling with some of the company’s best engine options to create a package that had no peers.
Dodge called its 1966 Charger a “Sports Sedan,” even though it was really a Sport Coupe. This was an attempt to widen its sales appeal beyond the youth market and to stress its cargo-carrying abilities. With a full-size 117-inch wheelbase and 203.6 inches of overall length, the Charger was certainly roomy. And its 75.3-inch width didn’t hurt either. With seating for only four on its front and rear bucket seats, the Charger was not really sedan-like in the passenger-carrying category, either. Its real appeal was its sporty flavor.
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