I just received an e-mail with this sentence in it:
"This will include the operationalization and measurement of strategic imperatives, usage and relevance of Salesforce.com."
"Imperative" is particularly onerous to me these days.
I once heard someone say the word "imperative" 6 times in the span of 5 seconds and they were not stuttering.
This was in front of our country-level company president. My only thought was, "Well, you're fired."
I was wrong.
So, I am going to pepper my e-mails and discussions with "imperative" from now on.
With concentrated effort, I might own this company in 6 months. I'd give me more time, but the word-of-the-fiscal-year will likely change. So, I need to move fast. It's imperative that I achieve this imperative above all other imperatives.