Yes and no. The guitar came first... but we have two different distributors fighting over us. One does Bud/Landshark... the other is Miller/Leinenkugel.
One will be like "Here are some beer coolers to give out at your show." then the other is "well here are beer coolers, t-shirts, and keychains". Then the other is "coolers, tshirts and beachballs...." then "Tshirts, beer coolers, beach balls, 25 cases of beer, and an exclusive show...."