Great article @tstrahle.
A lot of great tips that I never thought of. Also when I decide to get back in the game on teaching again, I have some general knowledge of the new techniques needed for marketing. When will I do this? As I get closer towards retirement from Corporate America this is when I plan to hit the ground again. For now, the focus is just playing out.
I know about the journey of starting all over as I moved to LA in 1989. I had a few students to start with but was looking for a place to teach out of rather than the apartment. Sadly I wasn't willing to compromise with a few of the stores I spoke to as they charged $18 per hour and I would only get half. When I left Hawaii, I was charging $22 an hour and all of my lessons were 30 minutes lessons. There I taught out of a music store and had a little cube that I rented for $60 a month. I would also help the students with gear purchases if they needed anything. This helped the owner with sales and keep our relationship a win-win setup.
Totally get that. Since moving to LA in '83 I've always taught out of my apartment. I had taught at a store back in Indianapolis. They charged $7 per half hour and I got $4.50 of that, so $9 an hour which at the time was triple minimum wage. So I felt I was doing well. Once here I charged $10 an hour. I got a buck more and my students saved four. But this was at home as I could find a store that needed a teacher. I went to 15, then 20, 30, 40, 50 , 60 and finally 70 before I stopped teaching to concentrate on writing. Occasionally an actor or artist will want a lesson. Now I'm charging $150 per hour on the rare instance I teach a lesson.
"It started when a teacher at my Jr. High saw me carrying a guitar case and asked if would teach her son how to play. She offered to pick me up at my house, teach her son, take me home and pay me $5! Sure I told her. That was the beginning..."
Anybody else think that this article starts out like a Penthouse Forum letter?
hmy:
I was more interested in Bucky Goldstein's tips on how to get students.
The van is cool. Looking like golfer Boo Weekly is not cool.I've been driving around in this:
strangely no new students :(